Thai Street Food Concept, Rooster & Rice, Goes Metro Bi-Coastal

Thai Street Food Concept, Rooster & Rice, Goes Metro Bi-CoastalSan Francisco, CA  (  San Francisco-based, fast-casual restaurant concept, Rooster & Rice, has received approval to develop their popular franchise model in the New York metropolitan area. According to Rooster & Rice co-founder and CEO, Bryan Lew, “Rooster & Rice’s value-engineered footprint lends itself to space-premium urban areas both in Manhattan and throughout the Tri-State New York area.”

Lew adds, “We know the demand is there. There are nearly 400 million searches for chicken and rice in the New York area, not surprising when you consider that rice and chicken are staples in diets of nearly every culture. We are excited to bring Rooster & Rice’s unique Asian take on this fan favorite to discerning New Yorkers.”

Gary Occhiogrosso, Managing Partner of Franchise Growth Solutions, the Franchise Development Firm leading the expansion for Rooster & Rice added, “The markets are ready for this type of concept and cuisine. In addition, the business model has proven to be exactly what multi-unit franchise owners are looking for; low cost of entry, simplicity of operation as well as strong numbers, which we highlight in our Franchise Disclosure Document.”

Rooster & Rice CFO, Min Park agrees. “The success of Rooster & Rice as a franchise is based on a menu of high quality, high demand foods combined with a low overhead operational model.”  He adds. “Because the Rooster & Rice concept is so scalable, our launch goal is 30 New York area franchises; many of whom we’re confident will be multi-unit franchisees.  I used to live in NYC and always wanted to bring a food concept there.

Thai Street Food Concept, Rooster & Rice, Goes Metro Bi-Coastal

Rooster & Rice (with 11 owned and operated locations throughout California and in Texas) is built around a simple Thai street food favorite, Khao Mun Ghai. It’s chicken and rice-based menu is redefining the Asian QSR market in the US. Created by chef, Tommy Charoen and experienced restaurateur, Bryan Lew, and with backing from the Aroi Hospitality Group (AHG), Rooster & Rice offers a simple, healthy, and easy to execute menu that brings simple and comforting Asian tastes to American consumers.  AHG includes two former founders of the food delivery service, Caviar, which sold to Square in 2014.

For more information on the Rooster & Rice restaurant concept, please visit For information on owning a Rooster & Rice franchise, please contact Gary Occhiogrosso at 917.991.2465 or via email at

Thai Street Food Concept, Rooster & Rice, Goes Metro Bi-Coastal


Gary Occhiogrosso

Franchise Growth Solutions


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